I joined the Maxim Integrated team during the summer of 2012 to help build out a huge rebranding effort for a nearly 30 year old company. As the Corporate Communications Intern, I was responsible for creating web content, assist writing blog posts and newsletters, and planning a worldwide unveiling event for Maxim's new logo and creative design.
Below are some key elements to the rebranding of Maxim Integrated that I assisted in planning and executing.
Maxim's new external website features a vibrant graphic and a simplified, cleaner look.
The new Maxim Integrated logo appears on the NASDAQ Marketsite Tower, a seven-story-high electronic display in New York's Times Square.
Employees at Maxim HQ gathered in the courtyard to celebrate the external launch.
The amazing Cityscape Wall in the cafe at Maxim HQ shows the city of San Francisco in incredible detail and points out where Maxim products can be found in an integrated world. The Maxim Dallas site has a similar wall featuring the city of Dallas.
We even got to create branded gifts for each employees like office supplies, automobile accessories, and stuffed animals.
Read more about Maxim's rebranding announcement on their blog.
